Changing Real Estate for the Better — The Cribbed Story
Founder and CEO Heidi Laros built Cribbed so you can buy or sell a home directly and keep more of its value.
From marketing research to real estate success
Heidi spent 15 years in marketing research, supporting leading brands across many industries.
In real estate, she quickly reached top-tier success in competitive markets across Connecticut and Chicago’s North Shore.
Sellers were losing too much to fees
Heidi saw sellers pay agent fees, often for tasks they could handle themselves with the right tools.
Yet there was no professional, all-in-one platform to help them. Buyers also had no simple way to contact sellers directly.
So she built Cribbed
On Cribbed, buyers and sellers connect without agents or commissions.
Sellers get professional photos, high-quality marketing materials, custom signs and easy tools that guide every step.
Buyers can message sellers, schedule tours and explore listings without relying on an agent to open the door.
What will you do with the savings?
Put them toward what matters most to you, like education, investing or a fresh start in a new place.