Selling with Cribbed
Here is exactly how selling your home works from here
The Simplified Process
Seven steps, the same seven every seller goes through
The process is not the part that needed changing. Only the division of labor did. Here is who does what, in order.
Exposure
Where the Buyer finds you
Your home does not sell because it is listed. It sells because buyers see it. Here is exactly where a Cribbed listing shows up and what each channel costs.
Your full listing page, with photos, floor plan, 360° tour, appointment booking, direct messaging and offer submission. Every buyer, however they find you, ends up here.
Guided steps in your dashboard push the listing to both, with your photos and a Cribbed contact number so inquiries route back to your dashboard rather than your personal phone.
A professionally installed sign on a post, an open house rider and directional signs. Passing traffic produces buyers, and neighbors are the people most likely to know someone who wants in.
One-click sharing pulls your primary photo, key details and a link straight to your listing. Community pages and word of mouth are where owner-listed homes consistently do their best work.
If an Agent registers and books a showing on your listing.You will be notified, and what you offer them, if anything, is negotiated on the offer and entirely at your discretion.
What shows up
Your home is marketed the way every serious listing is marketed
Buyers should not be able to tell how you are selling. They should only be able to tell that the home is presented well.
Produced for you
- ✓Professional photography. Shot on site, edited and loaded straight into your portal.
- ✓Floor plan and 360° tour. Buyers walk the layout before they ask to walk the house. Silver and Gold.
- ✓Listing sheets. Printed feature sheets buyers take with them after a showing.
- ✓Disclosures, contract and DocuSign. State-specific forms provided and routed for signature, or upload your own.
- ✓Six month listing license. $50 per month after that if you need longer.
Delivered to your door
- ✓Installed for sale sign. Professionally posted, with the under contract rider when you need it.
- ✓Open house rider and two directional signs. The weekend traffic still matters.
- ✓Broker-in-a-Box. Lockbox, seller’s guide, showing prep guide, open house sign-in sheets and home feature cards.
- ✓Shoe cover bin, covers and sign. The small thing that tells a buyer the home has been cared for.
Four packages
Priced by what your home needs, not by what it is worth
A condo does not need aerial video and a piece of land does not need a 360° tour. Pick the level of production that matches the home.
| Landjust land | Bronzecondos | Silvermost homes | Goldlarger homes | |
|---|---|---|---|---|
| Pay in full | $1,195 | $2,995 | $3,995 | $7,995 |
| Professional photos | – | 15 | 30 | 50 |
| 360° tour and floor plans | – | – | Yes | Yes |
| Installed sign and under contract rider | Yes | Yes | Yes | Yes |
| Open house rider and directional signs | – | Yes | Yes | Yes |
| Disclosures, contract and DocuSign | Yes | Yes | Yes | Yes |
| Aerial video and virtual dusk shot | – | – | – | Yes |
| Staging consultation and marketing coordinator | – | – | – | Yes |
| Money-back guarantee above the $495 fee | – | – | Yes | – |
Pay-at-closing pricing is $300 to $500 higher per package and requires settlement through a partner title company. The Silver guarantee applies if the home remains unsold on and off the platform for the full six months and you cancel and return your signs within 14 days. Photos, floor plans and tours are yours to keep either way.
decisions made by the decision maker
You are not waiting on a call to find out how it is going
Traditionally the seller is the last person to hear anything. Here, everything that happens to your listing is visible while it is still happening, which is the only point at which you can do something about it.
- Views, saves and sharesInterest before it becomes a showing request, so you can read the market’s response to your price in week one rather than week six.
- Days on marketThe number buyers judge you by, tracked in front of you rather than behind you.
- Written showing feedbackBuyers rate the visit and leave comments. You find out what the house is actually saying.
Who's there?
Every request arrives with the buyer attached to it
You cleaned the house, took the dog out and left for an hour. It is fair to know who you did that for.
- Reliability indexThe share of appointments that buyer has actually shown up for. A high number means your afternoon is unlikely to be wasted.
- Qualification on filePlatinum buyers upload a pre-approval letter or proof of funds before they reach you. Verification before before accepting.
- Direct messagingQuestions and answers go straight between the two of you, without a phone number or email being shared.
the better way to sell
Everything a listing normally comes with, plus what it typically does not
The top of this list should look familiar. The bottom of it is the part that is hard to get any other way.
| Included in the sale | Cribbed | Traditional listing |
|---|---|---|
| Professional photographs | ✓ | ✓ |
| Professionally installed for sale sign | ✓ | ✓ |
| Under contract sign rider | ✓ | ✓ |
| Open house rider and directional signs | ✓ | ✓ |
| Lockbox | ✓ | ✓ |
| Electronic showing requests | ✓ | ✓ |
| State-specific disclosures and contract | ✓ | ✓ |
| Seller portal and dashboard | ✓ | × |
| Message directly with buyers | ✓ | × |
| Knowing who is coming to your house | ✓ | × |
| Buyer reliability index | ✓ | × |
| Automatic showing feedback | ✓ | × |
| Financing details attached to every offer | ✓ | × |
| Priced as a percentage of your home | × | ✓ |
Reread the last row. It is the only line on this table where the check mark costs you money.
The truth
You have read that homes sold by owner sell for less. That number needs context.
The most quoted statistic in real estate is that owner-sold homes fetch a lower median price than agent-listed ones. It is true as reported. It is also measuring something different from what you are considering.
Strip out the sales to relatives and the listings that were never marketed, and the comparison you are actually weighing is a professionally photographed, properly signed, publicly listed home against another professionally photographed, properly signed, publicly listed home. The difference between those two is who fields the calls and what comes off the top at closing.
We will not pretend the risk is zero. Price your home wrong, show it poorly or refuse showings and it will sit, exactly as it would with an agent. What we will tell you is that the gap in that statistic is mostly a gap in marketing, and marketing is the part we hand you finished.
Before you list
The questions sellers ask us first
Is there a best time of year to sell my house?
There is a seasonality to it, but homes are bought and sold all year. People move for reasons that have nothing to do with the school calendar. If someone is shopping in December, they are shopping for a reason.
How long do I have to sell my home?
Take as long as you need. Your license runs six months, then $50 per month after that. Keep in mind that the longer a home sits, the more stigmatized it becomes, so if you are motivated, price it well, show it at its best and accommodate showings.
I cannot have a for sale sign in my yard. Can I get the package for less?
No. The yard sign is the single best advertising you can do for your home, so the package is priced with it included. You can choose not to have one installed, and you can still take the open house directional sign to make your home easy to find.
Can I get a refund if my house does not sell?
Pricing, condition and showing availability are all in your hands, so we cannot refund a listing that does not sell. The Silver package carries a money-back guarantee on the amount above the $495 fee if the home stays unsold for the full six months and you cancel and return your signs within 14 days. Your photos, floor plans and tour are yours to keep regardless.
What if my plans change and I decide not to sell?
We do not refund a cancelled listing, but if your plans change again we will relist the home at a discounted rate for as long as you own it. The relist fee is $300, covering sign reinstallation, sign deliverables and administrative costs.
What matters most in getting my home sold quickly?
Price, showing condition and accommodating showings. Get the price right but show poorly and you knock down the value. Show beautifully but price too high and the right buyer never sees it. And you still have to get buyers through the door. It is a numbers game.
Will my home be on the MLS?
Not through us. Cribbed is a marketing platform rather than a brokerage, so we do not list properties on the MLS or collect any commission. Your listing lives on Cribbed and exports free to Zillow and Redfin. In Wisconsin, Zillow requires an MLS listing, so an MLS add-on is available for $220 if you want that channel.
What happens if a buyer has an agent?
They can register, book a showing and submit an offer like anyone else. Whether you compensate their agent, and how much, is negotiated as part of that offer and is entirely your decision. Since 2024, buyer agent compensation has been handled separately from the listing rather than advertised with it, which is why the fee percentage in our calculator is yours to set.
Who handles the contract and disclosures?
State-specific disclosures and a purchase contract are provided in the platform and routed for signature through DocuSign, or you can upload your own forms. We do not fill them out for you or advise on terms. Many sellers also use a title company or a real estate attorney, which is customary in some states and required in others.
Can my Cribbed assistant give me pricing or negotiating advice?
No. We are marketers, not licensed agents, so we cannot advise on your specific transaction. PriceCoach™ puts the comparable sales and current competition in front of you so you can make the call yourself.
I have my own photos. Do I still need the photographer to come out?
Yes. Photos are the single most important factor in how your home is received, and the shoot is already included in your package. Add your own alongside them, especially shots of the garden in bloom or the pool in season.
Can I add a photo of my pool in season to the photographer’s photos?
Yes, you can add any photos you feel add to the home’s appeal.
My photos were taken with snow on the ground. Can I replace them myself?
Yes, and we encourage it, particularly if you listed on the cusp of a season. Take a wide shot with no cars in the driveway and nothing strewn across the yard, and retake as the season changes.
How do I receive my Broker-in-a-Box materials?
They ship separately in a box, sent within two days of your Cribbed purchase.
Should I show my home on short notice?
If you can, do. You only need one buyer, and someone already in the neighborhood could be the one. If short notice is impossible, tell the buyer the soonest you could show it.
Why should I sell fast if I am not in a hurry?
A home priced too high or sitting too long becomes stigmatized. Buyers move on rather than making a lower offer, and every day on the market lowers the price in their minds. You end up helping sell your neighbors’ homes.
When do I put the open house rider on my for sale sign?
No more than a week ahead, or buyers will not know which weekend you mean. Within that window, put it up as early as you can so passing traffic has notice.
Where do I put the open house directional sign?
At the nearest cross street buyers are most likely to come from, or wherever the route gets confusing. Do not place it so far away that buyers lose the trail. Order extra directional signs if there are several turns, or if you want one in the front yard.
What should I do with my dog during a showing?
Best case, someone walks him or he stays with a neighbor. A barking dog works against you. If the appointment is short notice and you have no options, explain the situation and the dog’s temperament and ask whether the buyer is comfortable proceeding.
What is the reliability index and how do I use it?
It is the percentage of appointments that buyer has shown up for as expected. Use it to judge how likely they are to actually arrive before you rearrange your afternoon.
My home is under contract. Should I still show it?
Yes. Keep marketing until closing so you can take backup offers. Showings slow considerably once a home is under contract, and you must always tell buyers the home is not fully available.
When you are ready, the first step is the listing
Pick the package that matches your home, and the photographer and signage get scheduled from there. Start with $495 up front and defer the rest to closing.
Sources
- National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers. Sixty percent of for-sale-by-owner sellers sold to a party they already knew.
- National Association of REALTORS®, 2025 Profile of Home Buyers and Sellers. Forty percent of for-sale-by-owner sellers did not actively market the home; reported difficulties centered on pricing, preparation and timeline.
- Following the 2024 National Association of REALTORS® settlement, offers of buyer agent compensation are no longer published with MLS listings and are negotiated between the parties.
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